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Wednesday, October 1, 2014

Jo-Ann Goes Pink for Breast Cancer Awareness Month


The fall season is filled with colors, from oranges to yellows and browns. But this October, we are seeing another color at Jo-Ann - Pink! In support of breast cancer awareness month, Jo-Ann Fabric and Craft Stores is carrying a limited edition Pink Hope Lunch Tote. This stylish insulated lunch tote is the perfect lunchtime accessory retailing for $5.99. The best part is that $2 from each tote purchased will be donated to the Breast Cancer Research Foundation. 

In support of our charitable tenant of health and wellness, the Breast Cancer Research Foundation is an independent not-for-profit organization which advances the world's most promising research to eradicate breast cancer. Founded in 1993, BCRF has raised over $500 million to date. While over 625 women are diagnosed with breast cancer every day in the US alone, research has made great strides in prevention, care and early detection, allowing women to live better, longer and healthier lives.

The Pink Hope Lunch Totes are available now in select Jo-Ann Fabric and Craft Store locations and online at Joann.com. They are limited edition - so get your before it's too late! 

During the month of October, we will be collecting funds for the the Breast Cancer Research Foundation through our coin boxes, located at the registers in our stores. Every penny counts!

Jo-Ann Team Members are getting involved too - throughout the month of October, various fundraising events will be held at our corporate headquarters in Hudson, Ohio. We are even lighting up our building signs pink.

To purchase your Pink Hope Lunch Tote visit Joann.com. For additional information on the Breast Cancer Research Foundation, visit BCRF.org.  

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